2 questions for consumer behaviour class

hi, below are the instructions from the professor

March 2018 kicks off Women’s History Month. Please refer to the March 2017 EspnW release of the film, When I Play.


Please watch the entire film (two and a half minutes) and complete the assignment below.

Check it out here: http://www.espn.com/espn/feature/story/_/page/espn…

Read viewpoints:




Please, answer the questions below

  • Identify and describe as precisely as you can who you think a major target consumer group is for this film. (1-2 paragraphs; you may bullet this out)
  • Please describe what thoughts would go through that target consumer’s mind after he/she watches the film. Please express those thoughts – as much as possible – in the words/voice of the target consumer himself/herself. (3-4 paragraphs)