Many product reviews are available on the Internet. Two examples are reviews on electronic products such as DVD players and HD televisions. There are often both positive and negative reviews.

A. Do such reviews (positive and negative) influence consumer decisions? Why? or Why not?

B. Why do customers take the time and effort to write such reviews?

C. How is this information helpful to a company in both product quality and service quality?

Using not less than 200 words answer the previous questions. Compose your answer on a word document and submit it into the digital dropbox.